Based on my experience in delivering actual PAC fundraising appeals, as well as interviewing corporate employees and association members, here is my list of the top 9 most uninfluential and uninspiring ways to make your PAC pitch. These apply to oral, written, and web content communications.
Keep it nearby when you are preparing your remarks for your next PAC membership drive, because you can, safely and without the supervision of a trained professional, try these techniques on your own.
1. “You need ...Continue Reading →