I2M faculty member Brett Kappel of Arent Fox www.arentfox.com advises his clients to create PAC bylaws that suit the political needs and culture of the company. However, Brett says a company can go too far in trying to ensure that the PAC is run consistently with the corporate culture. Here’s what he says about Jon Stewart and Stephen Colbert’s PAC “argument”:Continue Reading →
While some look for a “silver bullet” to raise PAC funds, we sometimes forget that it’s many things, rather than one thing, that changes a PAC’s bank account. A constant dilemma among PAC professionals is how to advance the PAC when the organizational culture has been averse to it at worst, and at best, ambivalent.
I heard some good news from Micah Intermill, Director of Advocacy for the Assisted Living Federation of America (ALFA). Micah, along with his colleagues Maribeth Bersani, ...Continue Reading →
I am seeing a lot of turn-key tools for grassroots professionals who need to give their grassroots volunteers something to do. I agree that volunteers need to have clear direction on the best activities to build awareness of your issue and your organization before elected officials and opinion leaders. However, doing that in absence of a strategy simply takes us farther along the “activity without results” road.
People tend to make strategy harder than it needs to be. Nevertheless, the reality ...Continue Reading →
But join me on the dark side for a moment. Lots of organizations that attempt change are unsuccessful. They don’t execute well. Here are the ...
Before you send me flaming e-mails, read on.
I had one of my many “learning moments” recently when working with one of my corporate PAC clients. We were talking prior to the workshop about all the new corporate diversity programs. There was no judgment as to whether they were good or bad; it was just an oral compilation of the various initiatives.
I know that one of the keys to get employees or association members to contribute to a political action committee ...Continue Reading →
Based on my experience in delivering actual PAC fundraising appeals, as well as interviewing corporate employees and association members, here is my list of the top 9 most uninfluential and uninspiring ways to make your PAC pitch. These apply to oral, written, and web content communications.
Keep it nearby when you are preparing your remarks for your next PAC membership drive, because you can, safely and without the supervision of a trained professional, try these techniques on your own.
1. “You need ...Continue Reading →
This is why…
Innovate to Motivate faculty member Brett Kappel weighs in on new research from Vanderbilt University:
The research finds that corporations gain clear financial benefits when individual employees make political donations.
What they describe in a new research paper is strong evidence that individuals who make political donations – whether at the behest of companies or not – directly benefit businesses in their communities.
“The reason we looked at individual contributions is because it accounts for about two-thirds of all ...Continue Reading →