How much time do you have? My top pieces of advice are:
1. Know your end goal – social media are not the same thing as social capital. You can have all of the connections in the universe, but if those people aren’t willing to act on your behalf, it doesn’t matter.
I was reminded of this in a conversation with Betsy Vetter, director of government relations for the American Heart Association in North Carolina. She has learned that “the way you ...Continue Reading →