Posts Tagged 'Underdog Influence'

Advocacy Isn’t Persuasion

We always strive to go beyond the existing conversations on grassroots influence and not just move the bar, but raise it relative to grassroots persuasion. Because advocacy is an activity rather than a result, we wanted to focus on what should be the ultimate result of advocacy: persuasion. Is there a pattern of behaviors that “everyday” people use that changes the minds of those “up” the food chain?

No matter your current station in life, all of us will be in ...

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