Showalter Group

Event Registration

It’s What You Say and How You Say It:
Persuasive Platform Skills for
Government Affairs Staff

Wednesday, May 10, 2023  |  9:00 AM to 5:00 PM
700 Pennsylvania Ave., SE, 7th Floor, Washington, D.C. 20003
Ticket: $899.00/person

If you want to be treated like a leader, you must communicate like one. Every presentation is your leadership audition. Every presentation is your opportunity to advance your ideas, cause, and personal brand. Are you willing to invest in yourself? If so, join me for my Persuasive Presentation Skills for Government Affairs Professionals class.


Module #1

Defining Your Presentation Environment

Knowing Yourself

The Strengths Inventory Exercise


Module #2

Winning Them Over Before You Say a Word:
Enhancing Your Platform Persuasion (and Charisma)

Biography Exercise


Module #3

How to Painlessly and Quickly Develop Original Material

It’s Not About You – How to Meet the Needs of Your Audience

Seeing It and Saying It: Amy’s Observation Journaling Method

Humor is Serious Business: How (and when) to Integrate Humor into Your Presentations


Module #4

The Persuasive Power of Narrative –  How to Create Original Stories that Persuade & Inspire

The Science of Narrative –  The Nuances between “Good” and “Great” Stories

Story Creation Exercise


Module #5

It’s Not What You Say, It’s How You Say It – Mastering Your Mechanics

Getting Their Attention –  How NOT to Open Your Presentation

It’s Closing Time –  How to Stop Strong

Words Do, Indeed, Mean Things

Naming and Claiming Your Non-Verbal Strengths and Challenges

Beyond Power Point: The Effective Use of Visual Aids


Module #6

Setting the Stage (and your mind) so That You Hit Your Mark

Thinking Quick on Your Feet – How to Handle (and welcome) a Q & A Session

It’s Over! Amy’s Rules for Accepting and Maximizing Feedback


Module #7

That Was Then, This is Wow –
Mini-Speech Practice / Videotape & Group Critique
(optional group critique)


The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209




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