The
Showalter Group, Inc.
We are hired by some of the nation’s most well-known brands, and believe in client collaboration as we jointly diagnose and prescribe evidence-based, customized approaches to improve advocacy and PAC performance and results.
About The Showalter Group
Meet and each Amy Showalter and her team to find out ways they can assist you with your Grassroots efforts.
Client Results & Case Studies
Grassroots, Politcial Action Committees, Government Relations Staff Development, Influence Audits and Crossfire Research Message Testing
Services & Products
Learn about all the services and products we offer to help you:
- Advisory Services
- Consulting & Research
- Coaching
- Workshops
- Books & Reports
What We Do
Consulting & Advisory Services
Amy Showalter serves as a trusted advisor to government relations professionals across the nation. She is a sounding board who offers advisory clients a third party confidential, objective view to help them reach their highest priority outcomes while expanding their influence and impact within their organization and externally.
Evidence-Based Approaches to Improving Performance & Results
We believe in helping clients achieve long-term improvement. This is why many of our interventions are research-based. The Velocity Research Data & Analytics service gives you precise insights on the best messages, messengers, and mediums for your particular influence challenge, making your outreach less of a guessing game and more evidence-based. It also allows you to “future-scope” — to predict the behaviors of staff, volunteers, PAC recruiters, engaged members, etc., in a communcations, or membership strategy. Read More
Public Conferences & Workshops
- Staff Development Workshops
- Science of Influence Workshops for Lobbying, Grassroots, and PAC Professionals
- Grassroots and PAC Advocate Workshops
- Persuasive Presentation Skills for Public Affairs Staff
- What’s the business case for a presentation by Amy Showalter
Since 2002, Amy has produced workshops and conferences for government relations professionals. In 2020, she conducted private virtual Turbocharge Zoom meetings with Innovate to Motivate community leaders and clients. The participants set the agenda topics and Amy adds the color commentary. To be invited to these calls, email her at Amy@ShowalterGroup.com. Amy provides periodic presentations for organization that are open to the public, please check her LinkedIn page and Twitter feed to learn of those opportunities.
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Speaking, Training, Facilitation
Amy integrates the science of influence into all client learning experiences. “No on else can do what Amy does because she understands corporate and political realities as well as how to bring out the best from our grassroots leaders.” Read more
Coaching for Public Affairs/Government Relations Professionals
Do you attend a lot of networking events and conferences, but are still professionally stuck? With her motivating mix of candor, encouragement and humor, Amy offers coaching packages in specific disciplines. Women in Government Relations members receive a discount when contracting with Amy for coaching interventions. Learn more about how Amy’s coaching can springboard your goal achievement.
Resources for Government Relations Professionals
No one has published more resources for advocacy and PAC professionals than Amy. Access resources to help you improve your performance —from over 100 advocacy, PAC and lobbying metrics, to over 100 ways to build relationships with legislators, to The Underdog Edge influence tactics. Read more
About TSG
We know that advocacy and PAC results are a team effort. You’ll never hear us say that, “We raised thousands of dollars for a PAC,” or “We won the issue,” because we believe in client collaboration as we jointly diagnose and prescribe evidence-based interventions.
Services
Velocity Research Data & Analytics: PAC and Grassroots Message Testing and Implementation
As one TSG client exclaimed : “Dr. Rhoads is smart, and Amy has grassroots and PAC street smarts, which is a winning combination!” The combination of Dr. Rhoads’ scientific expertise and Amy Showalter’s real world grassroots advocacy and PAC implementation strategies ensure that clients can execute the research findings to accelerate their results.
Speaking, Training, Facilitation
- Staff Development Workshops
- Science of Influence Workshops for Lobbying, Grassroots, and PAC Professionals
- Grassroots and PAC Advocate Workshops
- Persuasive Presntation Skills for Public Affairs Staff
- What’s the business case for a presentation by Amy Showalter
Public Conferences & Workshops
Since March of 2020, Amy has conducted private virtual Turbocharge Zoom meetings with Innovate to Motivate community leaders and clients. The participants set the agenda topics and Amy adds the color commentary. To be invited to these calls, email her at Amy@ShowalterGroup.com. Amy provides periodic presentations for organizations that are open to the public; please check her LinkedIn page and Twitter feed to learn of those opportunities.
Coaching for Public Affairs/Government Relations Professionals
Do you attend a lot of networking events and conferences, but are still professionally stuck? With her motivating mix of candor, encouragement and humor, Amy offers coaching packages in specific disciplines.
Amy shares with her audience why some advocacy stories persuade and some fall flat. Contact her to discuss how she can equip and empower your advocates, PAC recruiters, staff, and leaders to communicate powerful stories: Amy@ShowalterGroup.com, 877.708.5888
Client Results & Case Studies
Volunteer Leader Training Reinvigorates a Successful Corporate Employee Grassroots Program
Increasing Action Call Response Rate by 500%, Growing Grassroots Chapters and Increasing Employee Engagement by 37%
Get In Touch
Get In Touch
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Address
The Showalter Group, Inc.
8190-A Beechmont Avenue
#363
Cincinnati, OH 45255-6117
Phone
877.708.5888