Free Resources

Consistency

“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program.. Rather, it occurs through consistent thinking, testing and honest evaluation.. That consistency produces momentum that leads to transformation.”

Grassroots Results

“If you want to have something you’ve never had, you must be willing to do something you’ve never done.”

Government Relations Value

“When you relentlessly tout only what your new technology does instead of your insights and strategies, you instantly and unwittingly devalue your contributions to your organization.”

PAC Objections

“There are no new PAC objections known to mankind. the crime is not in the objection, but in us not being prepared to rebut them.”

Grassroots Effectiveness

“When you meet with your legislators, do they congratulate you for your grassroots prowess, or do they admonish you to develop your grassroots prowess? Listen to what they save, as well as what they say don’t say to determine your true grassroots effectiveness.”

Grassroots Members as Customers

“Please stop referring to your employees and association members in combative terms such as “targets” or “segments”. How about simply customers?”

Volunteer Recognition

“Who y ou spend time with speaks volumes about who you value. Show me a grassroots or PAC leader who slights his volunteers in publis and I’ll start drawing white chalk lnes around that program.”

Astroturf Lobbying

“When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or culture?”

Grassroots Volunteer Satisfaction

“One of the keys to keeping good volunteers is to improve your services for those who are using them, instead of worrying about who isn’t using them. find out what makes your active participants stay with your program and do more of it.”

Credibility

“Check the background of your sources. If they haven’t done it before, they can’t do it for you.”