Free Resources

Consistency

“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program.. Rather, it occurs through consistent thinking, testing and honest evaluation.. That consistency produces momentum that leads to transformation.”

PAC Objections

“There are no new PAC objections known to mankind. the crime is not in the objection, but in us not being prepared to rebut them.”

Grassroots Members as Customers

“Please stop referring to your employees and association members in combative terms such as “targets” or “segments”. How about simply customers?”

Volunteer Recognition

“Who y ou spend time with speaks volumes about who you value. Show me a grassroots or PAC leader who slights his volunteers in publis and I’ll start drawing white chalk lnes around that program.”

Astroturf Lobbying

“When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or culture?”

Grassroots Volunteer Satisfaction

“One of the keys to keeping good volunteers is to improve your services for those who are using them, instead of worrying about who isn’t using them. find out what makes your active participants stay with your program and do more of it.”

Credibility

“Check the background of your sources. If they haven’t done it before, they can’t do it for you.”