Attention:

The Showalter Group website is under construction at the moment and various pages are not complete.  If you have any questions, please email Amy at Amy@showaltergroup.com.

New! Register Today! Attendance limited to 10 participants! 
Is "improving your communication skills" one of your development goals for 2023? Every time you speak or deliver a presentation, you are auditioning for leadership.  How are your auditions received?  Does your new position require you to deliver presentations to more internal and external audiences?  Are you tired of being "interesting" and want to be inspirational and persuasive on the platform?
If you answered "yes" to any questions above, you need to join Amy in Washington, D.C. on May 10 for her popular "Persuasive Presentation Skills for Government Affairs Staff" workshop.
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.
Learn more, see the agenda, and register here.

Attention:

The Showalter Group website is under construction at the moment and various pages are not complete.  If you have any questions, please email Amy at Amy@showaltergroup.com.

New! Register Today! Attendance limited to 10 participants! 
Is "improving your communication skills" one of your development goals for 2023? Every time you speak or deliver a presentation, you are auditioning for leadership.  How are your auditions received?  Does your new position require you to deliver presentations to more internal and external audiences?  Are you tired of being "interesting" and want to be inspirational and persuasive on the platform?
If you answered "yes" to any questions above, you need to join Amy in Washington, D.C. on May 10 for her popular "Persuasive Presentation Skills for Government Affairs Staff" workshop.
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.
Learn more, see the agenda, and register here.

About
You

Make an Appointment

Has your PAC or grassroots program plateaued, and needs to be reinvigorated?

Do you have “support” for your government relations work but still experience entrenched internal opposition to your PAC and grassroots involvement efforts?

Are your stakeholders (or are you) experiencing issue fatigue?

Do your volunteers respond less frequently to calls to action on issues that clearly impact them?

Do you conduct grassroots or PAC training workshops but fail to see measurable results?

Contact Us

All of our clients have experienced one or more of these challenges, and we collaborated to turn them into opportunities. As you can see from our client list, we have a diverse client base. All of them share the following characteristics:

Long-Term Culture Change – Our clients know that creating allegiance to their cause requires more than “quick fix” solutions and clever slogans. They understand this is a long-term process and are willing to do the homework and make the investment to succeed. Over 85% of our long-term clients experience an increase in their budget, human resources, and senior management recognition during and after our collaborations.

Evidence-Based Approach – They want to test assumptions about their internal and external grassroots and PAC influence challenges. Our extensive collection of proprietary research, as well as numerous primary client research projects, provides certainty as new initiatives are launched.

Accountability – There is a willingness to be accountable and show the ROI for the government relations function and grassroots and / or PAC work in particular.

Focus on Excellence – These organizations are willing to examine what is working, as well as what’s not working, to improve their results. They are comfortable being challenged and (temporarily) uncomfortable.

Results-Oriented – They know that action does not equal results — it’s about the end result, not just “doing more stuff.”

Amyism #86

Consistency

“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program.. Rather, it occurs through consistent thinking, testing and honest evaluation.. That consistency produces momentum that leads to transformation.”

Amyism #4

Grassroots Results

“If you want to have something you’ve never had, you must be willing to do something you’ve never done.”

Amyism #36

Government Relations Value

“When you relentlessly tout only what your new technology does instead of your insights and strategies, you instantly and unwittingly devalue your contributions to your organization.”

Amyism #63

PAC Objections

“There are no new PAC objections known to mankind. the crime is not in the objection, but in us not being prepared to rebut them.”

Amyism #49

Grassroots Effectiveness

“When you meet with your legislators, do they congratulate you for your grassroots prowess, or do they admonish you to develop your grassroots prowess? Listen to what they save, as well as what they say don’t say to determine your true grassroots effectiveness.”

Amyism #15

Grassroots Members as Customers

“Please stop referring to your employees and association members in combative terms such as “targets” or “segments”. How about simply customers?”

Amyism #21

Volunteer Recognition

“Who y ou spend time with speaks volumes about who you value. Show me a grassroots or PAC leader who slights his volunteers in publis and I’ll start drawing white chalk lnes around that program.”

Amyism #59

Astroturf Lobbying

“When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or culture?”

Amyism #30

Grassroots Volunteer Satisfaction

“One of the keys to keeping good volunteers is to improve your services for those who are using them, instead of worrying about who isn’t using them. find out what makes your active participants stay with your program and do more of it.”

Amyism #27

Credibility

“Check the background of your sources. If they haven’t done it before, they can’t do it for you.”

Get Started Today

Get In Touch

Get In Touch

Contact us
Address

The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209

Phone

513.762.7668

Email

amy@showaltergroup.com

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