Showalter Group

Research, Reports & Books

Research, Reports & Books

Client Grassroots
Improving Your Grassroots Infrastructure and Influence

• Grassroots advocacy training: staff, Key Contacts, executives and board members
• Government Relations staff and volunteer strategic planning facilitation and reports
• Motivational grassroots keynote speeches
• Grassroots Influence Quotient Audit
• Advocacy staff strategic planning manual development
• Grassroots program management
• Design of grassroots web sites
• Creation of grassroots collateral materials
• Key contact program establishment
• Coaching for government relations staff
• Grassroots program audit
• Grassroots program establishment – internal and external communications, editorial calendars and content on demand

Annual Political Action Committee - Buffalo Wild Wings
Creating and Maintaining a Purposeful PAC

• Custom designed PAC recruitment presentation using scientific influence principles
• PAC promotional materials
• Full-day PAC “Boot Camp” staff consultation
• PAC audit
• PAC Influence Quotient Audit
• PAC keynote speeches
• PAC recruiter training
• Government relations staff training and development
• PAC recruiter manuals and training
• PAC website design
• Grassroots and PAC incentive program designs
• PAC creation and fundraising structure establishment
• PAC and grassroots staff search facilitation

Client Results and Case Studies
Government Relations Team Performance

 • Staff coaching and training workshops
• Strategic planning facilitation for Government Relations staff and volunteer leaders
• GR department organization and team performance improvement
• Persuasive presentation skills for government relations staff

Amy Showalter speaking  at National Retail Federation
Research Services

• Crossfire Research:PAC and Grassroots Message Testing and Implementation
• Scientific Influence Audits for grassroots, PAC and lobbying communications and web sites
• PAC message testing

Get In Touch

Get In Touch


The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209




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