New! Register Today! Attendance limited to 10 participants! 
Is "improving your communication skills" one of your development goals for 2023? Every time you speak or deliver a presentation, you are auditioning for leadership.  How are your auditions received?  Does your new position require you to deliver presentations to more internal and external audiences?  Are you tired of being "interesting" and want to be inspirational and persuasive on the platform?
If you answered "yes" to any questions above, you need to join Amy in Washington, D.C. on May 10 for her popular "Persuasive Presentation Skills for Government Affairs Staff" workshop.
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.

Showalter Group

Strategic Partners

Strategic Partners

Amy Showalter and Jeff HebbWe partner with government relations firms led by former advocacy, PAC and lobbying practitioners with a track record of achievement and results.

PAC Management and Disbursement Strategy

 Dogwood Public Affairs

Amy and Scooter at Texas RealtorsOne of the “perks of my work” is meeting inspiring audience members like Scooter, a WW II Special Forces veteran, who attended the Texas Association of REALTORS® annual PAC convention.

What’s the Business Case for a Presentation by Amy Showalter?

We know you have to justify every meeting investment. It is imperative for government relations professionals to show a training ROI. Here’s how we help you get the most for your investment.

1. Willingness to Measure Training Results – Amy knows that you put your reputation on the line every time you hire a speaker. The goal of her presentation is behavior change, and she will measure the “before and after” habits of your attendees to ascertain the true ROI of your training investment.

2. Audience Recognition — Amy will interview your meeting attendees in advance so that she can feature their successes and challenges during the presentation. This makes your meeting participants an integral part of the presentation, and provides meaningful recognition to your star volunteers.

3. Thought Leadership — Amy’s insights have been featured in over 500 publications.  Her blog “Politicking the Bottom Line” appears on, and her work has been featured on CNNMoney,, and Politico. She is also the author of five books, including The Underdog Edge: How Ordinary People Change the Minds of the Powerful… and Live to Tell About It (Morgan James), and The Art and Science of the BFF: 105 Ways to Build Relationships on The Hill, at The State House, and in City Hall which has sold over 17,000 copies.

4. Amy Has Been a Government Relations Practitioner — Amy is the only grassroots expert who has actually led a highly esteemed grassroots organization which was ranked as one of the top two in the nation. (Grefe & Linsky, The New Corporate Activism) She knows about the challenges of gaining internal supporters, internal politics, and implementing new programs because she has lived through them.

5. Proprietary Content — Our methodology, strategies and techniques are based on primary research and are not in the public domain. This helps clients execute evidence-based strategies for long term success. Amy feels great when an audience member (usually a government relations professional) says: “When I hear Amy speak, I always learn something new.”

6. Focus on Creating Internal Evangelists — Amy’s methodology empowers and equips your stakeholders to create the momentum and motivation you need to propel your movement. By having them share their persuasive PAC narratives or their grassroots story, Amy helps your stakeholders multiply their impact.

Get In Touch

Get In Touch