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Showalter Group
Meet Amy
Grassroots and PAC Influence Expert
About:
Meet Amy
What do International Paper, Bayer, the National Association of REALTORS© and the Vinyl Institute have in common? They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence. Helping government relations professionals improve their advocacy, PAC and influence results is Amy’s passion. Over 85% of her long-term consulting clients have experienced an increase in budget, staff, PAC contributions and senior management recognition after collaborating with Amy.
She has delivered over 300 workshops and keynotes to over 25,000 grassroots advocates, PAC contributors, and PAC boards of directors, government relations staff, and non-profit volunteer leaders about how to maximize their political and civic influence. When she directed the highly acclaimed Nationwide Insurance Civic Action Program (CAP), over 2,000 public affairs professionals across the country ranked Nationwide's program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism)
She has been cited in over 900 media outlets, including the The Hill, Politico, CNN Money.com, Foxnews.com, CNBC.com, and Roll Call. Over 130 of her articles have been published in external media and organizational publications, including over 30 columns published on Forbes.com and Bloomberg Government. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful . . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.
Despite not being a registered lobbyist, Amy was named to the National Institute of Lobbying & Ethics “Top Lobbyists” list in 2021 for her innovations that equip clients to apply scientific influence principles to their advocacy challenges. The Society for Advancement in Consulting awarded her the 2021 Corrie Shanahan Memorial Award for Creativity and Innovation in the consulting profession. Most recently, she and her colleague Dr. Kelton Rhoads won a Campaigns & Elections Reed Award for the “Best Fundraising Innovation” for their Velocity Research Data & Analytics methodology.
She has served as a guest lecturer at the University of Texas at Austin’s LBJ Graduate School of Public Affairs, where her “Underdog Edge” book is on the LBJ’s Graduate School curriculum, as well as George Washington University's Graduate School of Political Management, Wright State University, Kent State University, and as a faculty member of the U.S. Chamber's Institute for Organization Management.
Amy serves on the board of the National Institute for Lobbying and Ethics, and has served in several national government relations leadership positions, as a past Chairman of ASAE’s Government Relations Section Council, as a board member of the Washington Area State Relations Group, and co-founded and produced, for 17 years, the annual Innovate to Motivate© conference for experienced political involvement professionals. She is also serves as a career coach for members of the Women in Government Relations organization.
Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University. She and her husband, Randy Boyer, reside with their dogs Eli and Finn in the greater Cincinnati area. Finn is a registered Pet Partners® therapy dog. He and Amy are regular visitors at the Cincinnati Ronald McDonald House and the “Barks and Books” reading program at the Clermont County Library. She also is an active volunteer with the Kingdom Inclusion organization that provides enrichment activities for children and adults with special needs.
