Resource Archive

Roots of Success

• Watch Your Language: Change Your Stakeholder’s Behavior by Changing Your Language

Engagement Edge

• What Do the Newest Gallup Ratings of Ethics Among Professions Mean for Advocacy Leaders?

Engagement Edge

• When "Making Their Voice Heard" is an Idea Whose Time Has Not Come

Roots of Success

• The Importance of Proper Reflection

Engagement Edge

• Two Reasons Why Your Method of Advocate Development Has to Change

For Your Elevation

• How Much Attention Should You Give to Cohort Differences When Crafting PAC and Advocacy Communications?

Engagement Edge

• My Conversation with a Weapon of Mass Instruction Gene Moran, PhD: Navy Veteran, Premier Defense Industry Lobbyist, Prodigious Author, and Award-Winning FSU Alumnus

Engagement Edge

• What Kind of Advocacy or PAC Leader Are You?

Engagement Edge

• PAC Practices & Legislative Success, Face to Face Meetings Still Reign, & GRIP® Stability Findings, part four

Engagement Edge

• Amy Shares the New Grassroots Influence Pulse (GRIP®) Research Findings, part three

Engagement Edge

• Amy Shares the New Grassroots Influence Pulse (GRIP®) Research Findings, part two

Engagement Edge

• Amy Shares the New Grassroots Influence Pulse (GRIP®) Research Findings

Engagement Edge

• Three Things Advocacy and PAC Pro's Can Learn from the Movie AIR

Roots of Success

• Answer This Question to Elevate your Advocacy & PAC Persuasion Quotient

The Engagement Edge

• What's Your Personal PAC (and advocacy) Persuasion Quotient?

The Engagement Edge

For Your Elevation

Roots of Success

The Engagement Edge

For Your Elevation

The Engagement Edge

Roots of Success - Monthly Highlights

Roots of Success

• Why Will Your Grassroots Advocacy Program Fail This Year?

• Amy and Kelton’s Exiled Words and Phrases of 2018

• The Best of Research. Influence. Lead. 2018

• Do You Know and Use Evidence-Based Tactics for Your GOTV Effort?

• Grassroots Leadership

• The Story Behind the Story

• Amy and Kelton’s Exiled Words and Phrases of 2017
• Sound Bites from I2M 2017

• Give It a Rest: How to Rejuvenate and Keep Grassroots Support Strong
• Which Tactics Change Legislators’ Minds?
• Save the Date! Innovate to Motivate Conference: December 6-8, 2017, Nashville, TN

• Is “Creating Awareness” an Advocacy Success Metric?
• Reading Between the Research Lines – Amy’s Bloomberg Government Column “Seven Ways to Make a Lasting Impression with Members of Congress”​
• Innovate to Motivate Town Halls – July 19, 2017 – Are You Intentional or Random Regarding Your Grassroots and PAC Performance?

• Does Your Organization Have an Authentic Advocacy Culture?

• The Story Behind the Story: Amyism #38
• Bloomberg Government Column - 6 Steps to Increase the Effectiveness of Your Lobby Day Efforts

• The Impact of Grassroots Recruitment Methods on Advocate Behavior

• Exiled Words of 2016 and the All-Showalter Team is Back

• Observations and Lessons Learned from the 2016 Presidential Election

• Does Excessive Use of Web Mobilization Lead You to Your Advocacy Priorities?

• Taking Your Ideas from Zeroes to Heroes

• “Berning,” Trumped Up Thoughts

• Amy and Kelton’s Exiled Words of 2016, Making GR a Priority, and Election Year Grassroots Engagement

• Building Your Team: The State of Grassroots Volunteer Recruitment and Morale

• Reading Between the Research Lines – Business PAC Trends

• Communicating Government Relations Value

• What’s Your Trust Quotient?
• Amy & Kelton’s Exiled Words of 2014

• Building an Effective Post-Fly-In Plan

• Persuasion v. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?

• Which Type of Influencer are You?

• TSG’s Client Best Practices for 2013
• Amy & Kelton’s Exiled Words and Phrases of 2013

• How to Conduct Your Year-End Evaluation

• Can Underdog Positioning Be Too Much of a Good Thing?

• Five Reasons the NRA Won the Background Check Debate that Have Nothing to Do with Politics

• Do You Have a Culture of Grassroots Engagement?

• TSG’s Client Best Practices for 2012

• Do You Measure What Matters?
• Government Relations Metrics Teleseminar

• Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 2

• Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 1

• Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)

• Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)

• The Top 12 Political Involvement Management Practices for 2011
• Banish These Words

• 6 Time Bombs in Your Grassroots or PAC Program
• Want to Excel? Trust the Evidence, Not Your Gut

• The Three Distinctions Between Mediocre and Excellent Political Involvement Programs
• ASAE Annual Convention – Evaluating Your Government Relations Program
• Lessons Learned from Innovate to Motivate Grassroots and PAC Town Halls

• The 5 Behaviors of Black Belt Political Involvement Professionals
• “Keepers” from ASAE’s Government Relations School

• How to Influence Regulators
• How You Can Give Your PAC and Grassroots Programs Staying Power
• Top Lobbying Do’s and Don’ts for 2011
• Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011 – Part 2

• Improving Your Political Involvement Program by Asking the Right Questions
• What Isn’t Obvious Is…
• Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011

• What Makes a PAC Website Persuasive?
• I2M 2011 – Staying Ahead of the Curve Because Our Volunteers Helped Build the Curve!
• Sound Bites from I2M 2011
• New Amyisms

• TSG’s “Banished Words List”
• How the New Members of Congress Should Impact Your Grassroots Persuasion Strategies (and no, it’s not about their political party)
• What’s Better for PAC and Grassroots Recognition–Tangible Rewards or Experiences?
• Lessons Learned in 2010