New! Register Today! Attendance limited to 10 participants! 
Is "improving your communication skills" one of your development goals for 2025? Every time you speak or deliver a presentation, you are auditioning for leadership.  How are your auditions received?  Does your new position require you to deliver presentations to more internal and external audiences?  Are you tired of being "interesting" and want to be inspirational and persuasive on the platform?
If you answered "yes" to any questions above, you need to join Amy in Washington, D.C. on April 9 for her popular "It’s What You Say and How You Say It: Persuasive Presentation Skills For Government Affairs Staff" workshop.
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.
Learn more, see the agenda, and register here.

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Meet Our Team

Meet Our Team

We believe in client collaboration as we jointly diagnose and then prescribe appropriate interventions, training delivery options, and transfer of skills to the client. 

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Amy Showalter NRF Restored

Meet Amy

Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy.

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Our Approach

Our client results indicate that improved grassroots and PAC performance comes from investment in the application of scientific influence principles, standardized administration and management procedures, organizational support structures, and motivated staff and advocates.

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About TSG

In 1999, a valuable resource became available to organizations that want to expand their PAC and grassroots influence when Amy Showalter left the highly esteemed Nationwide Civic Action Program to establish The Showalter Group, Inc.

Our clients include major corporations such as International Paper, Pfizer, and Monsanto, and national trade associations such as the National Restaurant Association, the American Bankers Association and the Consumer Healthcare Products Association. Major non-profits that we have collaborated with include the American Heart Association’s Office of Public Advocacy, Nationwide Children’s Hospital, and the United States Green Building Council. State trade associations that have hired The Showalter Group for consulting projects include the California Healthcare Association, the Pennsylvania Banker’s Association, the Ohio Inter-University Council, and numerous state REALTOR® associations.

We believe in client collaboration as we jointly diagnose and then prescribe appropriate interventions, training delivery options, and transfer of skills to the client. Our approaches revolve around research methodologies that help create sustainable PAC, grassroots, and lobbying improvements which serve the organization for the long-term, rather than ad hoc grassroots, PAC and lobbying campaigns.

Our client results indicate that improved grassroots and PAC performance comes from investment in the application of scientific influence principles, standardized administration and management procedures, organizational support structures, and motivated staff and advocates.

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Amyism #86

Consistency

“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program.. Rather, it occurs through consistent thinking, testing and honest evaluation.. That consistency produces momentum that leads to transformation.”

Amyism #58

Social Media vs. Social Capitol

“Despite the fascination with social networks, they arent a secret grassroots weapon. The groups that have social capital among their members will have the edge. That was the case prior to onine networks, and its true today. In a world of hyper-abundant social networks, social capitol is the “killer app”.”

Amyism #68

Grassroots Motivation

“Motivation is largely intrinsic. Your job is to create an atmosphere conducive to self-motivation. Blanket approaches don’t work.”

Amyism #3

Growing Grassroots

“A terrible thing happens when your senior managers do not know about your program-nothing!!”

Amyism #55

Government Relations Results

“When we know what brings the greatest return, but do not do it, we have to ask ourselves if we really believe what we are doing, or just doing what is easy. We get a short-term rush, but not as many long-term gains.”

Amyism #71

Evangelism vx. Conversion

“While ‘Evangelism Marketing’ is all the rage, and Evangelism about your cause is essential, smart grassroots leaders know that the real victory is in finding and creating converts for their cause, because converts are the most persuasive evangelists.”

Amyism #11

Motivation

“People will come to your for the cause, and stay for the leader.”

Amyism #70

Volunteers “No matter what you want from your work a vibrant grassroots program, a big PAC bank account, or victories in the legislature – it all comes from other people.”

Amyism #44

Motivating Key Contacts

“The most common mistake in motivating key contact is thinking that they are similar to the general public, and treating them that way.”

Amyism #66

PAC Objections

“Questions or challenges and even sometimes hostility about your PAC are signs of interest. Prepare for the objections. when you hear only the crickets, then you know you’re in trouble.”

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Get In Touch

Get In Touch

Contact us
Address

The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209

Phone

513.762.7668

Email

amy@showaltergroup.com

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