New! Register Today! Attendance limited to 10 participants! 
Is "improving your communication skills" one of your development goals for 2023? Every time you speak or deliver a presentation, you are auditioning for leadership.  How are your auditions received?  Does your new position require you to deliver presentations to more internal and external audiences?  Are you tired of being "interesting" and want to be inspirational and persuasive on the platform?
If you answered "yes" to any questions above, you need to join Amy in Washington, D.C. on May 10 for her popular "Persuasive Presentation Skills for Government Affairs Staff" workshop.
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.
Learn more, see the agenda, and register here.

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Meet Our Team

Meet Our Team

We believe in client collaboration as we jointly diagnose and then prescribe appropriate interventions, training delivery options, and transfer of skills to the client. 

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Amy Showalter NRF Restored

Meet Amy

Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy.

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Our Approach

Our client results indicate that improved grassroots and PAC performance comes from investment in the application of scientific influence principles, standardized administration and management procedures, organizational support structures, and motivated staff and advocates.

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About TSG

In 1999, a valuable resource became available to organizations that want to expand their PAC and grassroots influence when Amy Showalter left the highly esteemed Nationwide Civic Action Program to establish The Showalter Group, Inc.

Our clients include major corporations such as International Paper, Pfizer, and Monsanto, and national trade associations such as the National Restaurant Association, the American Bankers Association and the Consumer Healthcare Products Association. Major non-profits that we have collaborated with include the American Heart Association’s Office of Public Advocacy, Nationwide Children’s Hospital, and the United States Green Building Council. State trade associations that have hired The Showalter Group for consulting projects include the California Healthcare Association, the Pennsylvania Banker’s Association, the Ohio Inter-University Council, and numerous state REALTOR® associations.

We believe in client collaboration as we jointly diagnose and then prescribe appropriate interventions, training delivery options, and transfer of skills to the client. Our approaches revolve around research methodologies that help create sustainable PAC, grassroots, and lobbying improvements which serve the organization for the long-term, rather than ad hoc grassroots, PAC and lobbying campaigns.

Our client results indicate that improved grassroots and PAC performance comes from investment in the application of scientific influence principles, standardized administration and management procedures, organizational support structures, and motivated staff and advocates.

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Amyism #86

Consistency

“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program.. Rather, it occurs through consistent thinking, testing and honest evaluation.. That consistency produces momentum that leads to transformation.”

Amyism #4

Grassroots Results “If you want to have something you’ve never had, you must be willing to do something you’ve never done.”

Amyism #36

Government Relations Value “When you relentlessly tout only what your new technology does instead of your insights and strategies, you instantly and unwittingly devalue your contributions to your organization.”

Amyism #63

PAC Objections

“There are no new PAC objections known to mankind. the crime is not in the objection, but in us not being prepared to rebut them.”

Amyism #49

Grassroots Effectiveness

“When you meet with your legislators, do they congratulate you for your grassroots prowess, or do they admonish you to develop your grassroots prowess? Listen to what they save, as well as what they say don’t say to determine your true grassroots effectiveness.”

Amyism #15

Grassroots Members as Customers

“Please stop referring to your employees and association members in combative terms such as “targets” or “segments”. How about simply customers?”

Amyism #21

Volunteer Recognition

“Who y ou spend time with speaks volumes about who you value. Show me a grassroots or PAC leader who slights his volunteers in publis and I’ll start drawing white chalk lnes around that program.”

Amyism #59

Astroturf Lobbying

“When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or culture?”

Amyism #30

Grassroots Volunteer Satisfaction

“One of the keys to keeping good volunteers is to improve your services for those who are using them, instead of worrying about who isn’t using them. find out what makes your active participants stay with your program and do more of it.”

Amyism #27

Credibility

“Check the background of your sources. If they haven’t done it before, they can’t do it for you.”

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Get In Touch

Get In Touch

Contact us
Address

The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209

Phone

513.762.7668

Email

amy@showaltergroup.com

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