Attention:
The Showalter Group website is under construction at the moment and various pages are not complete. If you have any questions, please email Amy at Amy@showaltergroup.com.
New! Register Today! Attendance limited to 10 participants!
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.
Attention:
The Showalter Group website is under construction at the moment and various pages are not complete. If you have any questions, please email Amy at Amy@showaltergroup.com.
New! Register Today! Attendance limited to 10 participants!
Register soon, we intentionally limit attendance to 10 people to allow for customized instruction and learning.
Showalter Group
Speaking, training, facilitation
Speaking, Training, Facilitation
Amy knows your audience learns through interaction. Here she coaches Jeff Hebb, Vice President of Advocacy & Association Affairs at the Tucson Association of REALTORS®, on sharing effective advocacy stories.
One of the “perks of my work” is meeting inspiring audience members like Scooter, a WW II Special Forces veteran, who attended the Texas Association of REALTORS® annual PAC convention.
Customized Staff, Advocate and PAC Leader Workshops & Keynotes
(virtual or in-person)
- How to Survive and Thrive When Advocating to Hostile Audiences
Likable, trustworthy and entertaining ”The AANA has worked with Amy for three years now, and she never disappoints. She is a phenomenal speaker who our members find likable, trustworthy and entertaining. Amy includes personal experiences and stories into her presentations which help to convey advocacy topics she drives home. Her knowledge and work on grassroots advocacy and expertise in PAC contributions help our members become energized and ready for the years ahead. Amy also adds a personal touch to her presentations by reaching out to our own members directly to obtain information on topics that are near and dear to our profession’s heart. Amy has been extremely flexible with the COVID-19 pandemic and has worked with our ever changing formats to accommodate our needs either virtually or live. We look forward to having Amy back in the coming years!”
- It’s What You Say and How You Say It: Persuasive Presentation Skills for Government Affairs Staff and Volunteers
- Telling a Better Story: How to Harness the Power of Narrative for Advocacy & PAC Persuasion
- Get Real: How to Harness the Science of Authentic Personal and Organizational Advocacy Communication
- The Underdog Edge: What It Is, How To Get It, and Why You Need It for Persuasion Success
Information Provided is Priceless “The Underdog Edge information that you provided to our students is priceless and something that every public affairs professional should have in their tool kit. Moreover the “on-the-ground” accounts are such an effective learning tool and why your teaching is so effective – you are able to provide theory, data, and first-hand illustrations. You’re a professor at heart!”
Dean, Clinton School of Public Service, University of Arkansas
- Till Death Do Us Part: How to Build Relationships with Your Legislators
- How to Be a Motivating Grassroots and PAC Team Leader
- The Purposeful PAC®: Using the Science of Influence for Positive PAC Involvement
Amazing! “Great fundraising tips on steroids! We could listen to you for four more hours. There is a lot that you shared which we can use. Amazing!”
- The Grassroots Influence Pulse (GRIP®): The Trends and Tactics That Predict Legislative Results (proprietary TSG research findings)
- Message Framing: Capturing the Pre-persuasion Battleground
- The Seven Deadly Sins of Influence Campaigns
- Why Winners Win: How Fortune’s “Power 25” Find, Keep and Motivate Quality Grassroots Volunteers (proprietary TSG research results)
Absolutely the Best “I want you to know that your ABA session was absolutely the best that I have ever encountered in my 36 years in association management…not just the best, the most practical and useful! Thanks again for a tremendous session.”
- Persuasion Tactics that Change Legislators’ Minds (proprietary TSG research results)
Can bring folks of all political stripes together “Amy has led grassroots advocacy training workshops for our industry’s top advocates on numerous occasions and she never disappoints. Her messages, tips and tricks for successful advocacy are hugely valuable, and impactful, for the most experienced of advocates, as well as the newbies. One such advocate recently said, ‘Amy takes fun, real-world examples and distils them into tried-and-true messages focusing on the often-forgotten importance of relationships.’ Another conveyed that it was the best communications training he’d ever received which would benefit him, not just as an advocate working with policymakers, but also in the workplace. In a politically charged world, Amy has the right message and approach that can bring folks of all political stripes together.”
- Avoiding the Unintended Consequences of Influence Campaigns
- Online Chatters to Doing What Matters: How to Get Your Stakeholders Off The Computers and On the Streets
What’s the Business Case for a Presentation by Amy Showalter?
We know you have to justify every meeting investment. It is imperative for government relations professionals to show a training ROI. Here’s how we help you get the most for your investment.
1. Willingness to Measure Training Results – Amy knows that you put your reputation on the line every time you hire a speaker. The goal of her presentation is behavior change, and she will measure the “before and after” habits of your attendees to ascertain the true ROI of your training investment.
2. Audience Recognition — Amy will interview your meeting attendees in advance so that she can feature their successes and challenges during the presentation. This makes your meeting participants an integral part of the presentation, and provides meaningful recognition to your star volunteers.
3. Thought Leadership — Amy’s insights have been featured in over 500 publications. Her blog “Politicking the Bottom Line” appears on Forbes.com, and her work has been featured on CNNMoney, CNBC.com, Foxnews.com and Politico. She is also the author of five books, including The Underdog Edge: How Ordinary People Change the Minds of the Powerful… and Live to Tell About It (Morgan James), and The Art and Science of the BFF: 105 Ways to Build Relationships on The Hill, at The State House, and in City Hall which has sold over 17,000 copies.
4. Amy Has Been a Government Relations Practitioner — Amy is the only grassroots expert who has actually led a highly esteemed grassroots organization which was ranked as one of the top two in the nation. (Grefe & Linsky, The New Corporate Activism) She knows about the challenges of gaining internal supporters, internal politics, and implementing new programs because she has lived through them.
5. Proprietary Content — Our methodology, strategies and techniques are based on primary research and are not in the public domain. This helps clients execute evidence-based strategies for long term success. Amy feels great when an audience member (usually a government relations professional) says: “When I hear Amy speak, I always learn something new.”
6. Focus on Creating Internal Evangelists — Amy’s methodology empowers and equips your stakeholders to create the momentum and motivation you need to propel your movement. By having them share their persuasive PAC narratives or their grassroots story, Amy helps your stakeholders multiply their impact.
Get In Touch
Get In Touch
Address
The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209
Phone
513.762.7668