Showalter Group
Media
Grassroots and PAC Influence Expert
Over 900 media outlets have featured Amy’s insights, including:
Book
Regular Columns & Syndicated Content
- 6 Steps to Increase the Effectiveness of Your Lobby Day Efforts
- 7 Things Highly Successful Advocacy and Lobbying Organizations Know
- Are Legislators More or Less Open to Persuasion
- Here’s How the Founding Fathers Became History’s Most Successful Grassroots Lobbyists
- How to Build Trust with New Members of Congress (and People You Don’t Like)
- Influencing a Hostile Opponent in Washington
- Setting the Groundwork for Innovative Ideas
- Seven Tips for Making a Lasting Impression with Members of Congress
- The Science Behind Rewards & Recognition for Political Engagement Programs
- The Top 5 Predictors of Success When Attempting to Influence an Undecided Legislator
- Toward the Facts and Away from the Fake: How to Lead Your Stakeholders to the Truth
- Big Business Does Best in Washington When It Plays the Underdog
- Five Reasons The NRA Won The Recent Gun Control Debate That Have Nothing To Do With Politics
- Four Presentation Lessons from President Obama’s State of the Union Speech
- How Special Interests Won and Lost the Budget and Sequester Fights
- Lessons From Obama’s Victory And Romney’s Loss That You Can Apply To Your Cause
- Mounting Chatter that Victory is ‘Inevitable’ Could Boomerang Against Obama
- Own The Awkward’ and Three Other Presentation Lessons from Senator Marco Rubio’s State Of The Union Response
- The Final Three Persuasion Lessons from the Final Presidential Debate: Obama’s Zingers vs. Romney’s Restraint
- The Right Way for Businesses To Engage In Politics
- The Top Underdog Persuaders
- Three Methods of Persuasion You Can Copy From Obama and Romney (and one from Joe Biden that you should not copy)
- What Joe Ricketts is Doing Right with His Super PAC
- Which Organizations are Trusted the Most on Capitol Hill?
- Wielding Influence: How Scotts Miracle-Gro Got It Right With Super PAC Donation
- Associations Should Look to the States for Advocacy Action
- Do You Know Your Grassroots Activists?
- Enhancing Grassroots Productivity
- Getting Past Gridlock in the Age of Divided Government
- How To Help Advocacy Resonate with Leaders
- Leading Through the New Advocacy Landscape
- Let’s Talk Advocacy
- Lunchtime Links: The Business of Politics
- Ready to Run: Government Relations
- Report: Associations Struggle to Engage Members in Advocacy Efforts
- Study: Shoe Leather Moves the Advocacy Needle More than Social Media
- The Innovators: Let’s Talk
- The Science Behind Successful Get Out the Vote Programs
- Three Steps for Turning One-Time Events into Strategic Advocacy Plans
- Tips for Building Grassroots Loyalty
- Tips for Creating a True Online Grassroots Community
- Tips for Managing the “Loose Cannon” Grassroots Activist
- Trust: The Ultimate Grassroots and PAC Motivator
- Why Advocacy Needs to Move Beyond ‘Awareness’
- Why Don’t Members Care About Advocacy?
Media Coverage
- Amy’s Advice and Insights Regarding Grassroots Key Contact Development were Featured in CEO Update
- Grassroots Success Requires Constant Effort; More Groups Raising Profile on Advocacy Team
- Super PAC Hopes to Soften Ground for Association Advocacy
- Study: Quality of grassroots relationships beats quantity
PODCAST AND RADIO INTERVIEWS
Amy has been interviewed on over 50 nationally syndicated and local radio shows, including The Leslie Marshall Show, The Gayle King Show, Jim Blasingame’s Small Business Advocate, and the Bill Cunningham show.
Other Published Articles
Voter Education at Work Requires a Bigger Vision, San Antonio Business Journal
The Upside of Under: Engaging the Underdog Edge for Persuasion Success, Article Weekly
The Upside of Under: Engaging the Underdog, Promotional Consultant Today
Not All Underdogs are Equal: Obtaining Underdog “Street Cred”, Promotional Consultant Today
Mean What You Wear, The Baltimore Sun
Lobbying, Even for the Little Guy, Cincinnati Business Courier
Engaging the Underdog Edge to Find Success at Persuading, Insurance & Financial Advisor
Companies that Educate Employees on Civic Issues Get Results, Cincinnati Business Courier
Companies Get Results when They Educate Workers on Bigger Issues, Columbus Business First
4 keys to developing ‘connected converts’ to win sales or persuade others, Insurance & Financial Advisor
Facts about PAC’s Podcasts
Public Opinion: Intersection of Business and Politics
Amy Showalter joins the #1 PAC podcast in America with contextual analysis of a new opinion survey of American consumers and employees about how businesses address politics in the workplace.
Three Questions with Amy Showalter