Showalter Group
Media
Grassroots and PAC Influence Expert
Over 900 media outlets have featured Amy’s insights, including:

Book
Regular Columns & Syndicated Content


- 6 Steps to Increase the Effectiveness of Your Lobby Day Efforts
- 7 Things Highly Successful Advocacy and Lobbying Organizations Know
- Are Legislators More or Less Open to Persuasion
- Here’s How the Founding Fathers Became History’s Most Successful Grassroots Lobbyists
- How to Build Trust with New Members of Congress (and People You Don’t Like)
- Influencing a Hostile Opponent in Washington
- Setting the Groundwork for Innovative Ideas
- Seven Tips for Making a Lasting Impression with Members of Congress
- The Science Behind Rewards & Recognition for Political Engagement Programs
- The Top 5 Predictors of Success When Attempting to Influence an Undecided Legislator
- Toward the Facts and Away from the Fake: How to Lead Your Stakeholders to the Truth

- Americans Celebrate President Barack Obama’s Victory
- Big Business Does Best in Washington When It Plays the Underdog
- Five Reasons The NRA Won The Recent Gun Control Debate That Have Nothing To Do With Politics
- Four Presentation Lessons from President Obama’s State of the Union Speech
- How Special Interests Won and Lost the Budget and Sequester Fights
- Lessons From Obama’s Victory And Romney’s Loss That You Can Apply To Your Cause
- Mounting Chatter that Victory is ‘Inevitable’ Could Boomerang Against Obama
- Own The Awkward’ and Three Other Presentation Lessons from Senator Marco Rubio’s State Of The Union Response
- The Final Three Persuasion Lessons from the Final Presidential Debate: Obama’s Zingers vs. Romney’s Restraint
- The Right Way for Businesses To Engage In Politics In 2013
- The Top Underdog Persuaders of 2012
- Three Methods of Persuasion You Can Copy From Obama and Romney (and one from Joe Biden that you should not copy)
- What Joe Ricketts is Doing Right with His Super PAC
- Which Organizations are Trusted the Most on Capitol Hill?
- Wielding Influence: How Scotts Miracle-Gro Got It Right With Super PAC Donation

- Associations Should Look to the States for Advocacy Action
- Do You Know Your Grassroots Activists?
- Enhancing Grassroots Productivity
- Getting Past Gridlock in the Age of Divided Government
- How To Help Advocacy Resonate with Leaders
- Leading Through the New Advocacy Landscape
- Let’s Talk Advocacy in 2016
- Lunchtime Links: The Business of Politics
- Ready to Run: Government Relations in 2016
- Report: Associations Struggle to Engage Members in Advocacy Efforts
- Study: Shoe Leather Moves the Advocacy Needle More than Social Media
- The Innovators: Let’s Talk
- The Science Behind Successful Get Out the Vote Programs
- Three Steps for Turning One-Time Events into Strategic Advocacy Plans
- Tips for Building Grassroots Loyalty
- Tips for Creating a True Online Grassroots Community
- Tips for Managing the “Loose Cannon” Grassroots Activist
- Trust: The Ultimate Grassroots and PAC Motivator
- Why Advocacy Needs to Move Beyond ‘Awareness’
- Why Don’t Members Care About Advocacy?
Media Coverage

Radio Interviews
Amy has been interviewed on over 50 nationally syndicated and local radio shows, including The Leslie Marshall Show, The Gayle King Show, Jim Blasingame’s Small Business Advocate, and the Bill Cunningham show.
Other Published Articles
- Voter Education at Work Requires a Bigger Vision, September 19, 2008,
- The Upside of Under: Engaging the Underdog, , Promotional Consultant Today
- The Upside of Under: Engaging the Underdog Edge for Persuasion Success, , Article Weekly
- Not All Underdogs are Equal: Obtaining Underdog “Street Cred”, , Promotional Consultant Today
- Mean What You Wear, , The Baltimore Sun
- Lobbying, Even for the Little Guy, December 2009, Cincinnati Business Courier
- Engaging the Underdog Edge to Find Success at Persuading, , Insurance & Financial Advisor
- Companies that Educate Employees on Civic Issues Get Results, August 15, 2008, Cincinnati Business Courier
- Companies Get Results when They Educate Workers on Bigger Issues, August 22, 2008, Columbus Business First
- 4 keys to developing ‘connected converts’ to win sales or persuade others, , Insurance & Financial Advisor
Facts about PAC’s Podcast
Three Questions with Amy Showalter
Meeting people “where they are” is a term you hear frequently. But, before you meet people where they are – you have to do your homework. Because how you do it, is the real challenge, especially in the PAC space. In this episode, Micaela Isler and Adam Belmar are joined by one of the great experts on the “how,” Amy Showalter of the Showalter Group. Don’t miss the three key questions Amy says PAC managers must be able to say “yes” to in order to succeed.
What A Win Looks Like
Do the research! Meet your audience. Get to know your members better. Ask ‘em questions like, “How do you know when you’ve hit a home run?” Sharing our frustrations, revelations, successes, and challenges is part of the value of membership in NABPAC. Amy Showalter joins the podcast for a provocative conversation.
Growth Igniters® Radio
Get In Touch
Get In Touch
Address
The Showalter Group, Inc.
4030 Smith Road
Suite 200
Cincinnati, OH 45209
Phone
513.762.7668