Showalter Group


Grassroots and PAC Influence Expert

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“Working with Amy jumped started our program in both time and impact. It would have taken months, possibly years, to reach the same level had we attempted to launch the initiative without her help. With her experience and ability to understand our organization’s needs and translate it into action made all the difference. Within 10 months we have registered more than 5,000 active and engaged advocates.”

Annie Peters

| Pet Partners®

“Amy is the absolute best. Not only is she a legend in the grassroots and PAC community, Amy is a genuinely great person. My emails, texts, and in-person conversations with Amy are always upbeat, enlightening, informative, and full of enthusiastic energy. I’d strongly encourage newbies and veterans alike to attend Amy’s I2M meetings and events. They are intimate, informative, and you will leave with new friends and new knowledge. Amy knows how to connect people so they can share their wisdom with others, while taking in the knowledge of peers in a collaborative and fun environment.”

Chazz Clevinger

CEO, One Click Politics
| 2019 & 2020 Reed Award Winner, Best Advocacy Technology Platform

“The Underdog Edge information that you provided to our students is priceless and something that every public affairs professional should have in their tool kit. Moreover the “on-the-ground” accounts are such an effective learning tool and why your teaching is so effective – you are able to provide theory, data, and first-hand illustrations. You’re a professor at heart!”

Dr. Victoria De Francesco Soto

Director of Civic Engagement
| LBJ School of Public Affairs University of Texas at Austin | Dean, Clinton School of Public Service University of Arkansas

“I want you to know that your ABA session was absolutely the best that I have ever encountered in my 36 years in association management...not just the best, the most practical and useful! Thanks again for a tremendous session.”

Max Cook

President & CEO
| Missouri Bankers Association

“Our culture encourages us to harness the best data and processes available to improve our results across our business units. As that relates to the IP PAC, I believe it’s important to consistently assess the attitudes of our contributors and noncontributors so that we can adjust our messaging accordingly. We have collaborated with Amy and Dr. Rhoads for years because their approach works! It’s not generic research, but highly collaborative and customized. Our PAC has consistently grown despite the ups and downs of the global economy and industry conditions.”

Meaghan Joyce

Senior Manager, Political and Advocacy Strategy
| International Paper

Over 900 media outlets have featured Amy’s insights, including:
Amy Showalter - Media Outlets Logos


Underdog Edge Book Cover

Regular Columns & Syndicated Content



Media Coverage




Amy has been interviewed on over 50 nationally syndicated and local radio shows, including The Leslie Marshall Show, The Gayle King Show, Jim Blasingame’s Small Business Advocate, and the Bill Cunningham show.

Other Published Articles


Facts about PAC’s Podcasts

Public Opinion: Intersection of Business and Politics

Amy Showalter joins the #1 PAC podcast in America with contextual analysis of a new opinion survey of American consumers and employees about how businesses address politics in the workplace.

Three Questions with Amy Showalter 

Meeting people “where they are” is a term you hear frequently. But, before you meet people where they are – you have to do your homework.  Because how you do it, is the real challenge, especially in the PAC space.  In this episode, Micaela Isler and Adam Belmar are joined by one of the great experts on the “how,”  Amy Showalter of the Showalter Group.   Don’t miss the three key questions Amy says PAC managers must be able to say “yes” to in order to succeed.

What A Win Looks Like 

Do the research! Meet your audience.  Get to know your members better. Ask ‘em questions like, “How do you know when you’ve hit a home run?” Sharing our frustrations, revelations, successes, and challenges is part of the value of membership in NABPAC.  Amy Showalter joins the podcast for a provocative conversation.

Growth Igniters® Radio

Get In Touch

Get In Touch