Amy Showalter

What do International Paper, Pet Partners, Southwest Airlines, Wendy’s, and the National Restaurant Association have in common? They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence. Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy.

She has galvanized thousands of grassroots evangelists and staff for her clients who want to advance their cause politically. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide’s program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism)

Amy’s blog “Politicking the Bottom Line” was published on, and she currently is a columnist for Bloomberg Government and Over 500 media outlets have featured her insights, including the Wall Street Journal, The Washington Times, Politico, CNN,,, and Roll Call. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.

Over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate ® a conference for veteran political involvement professionals.

She has served as a faculty member at the U.S. Chamber’s Institute for Organization Management, and as a guest lecturer at George Washington University’s Graduate School of Political Management. Amy has served in several national government relations leadership positions, as a past Chairman of ASAE’s Government Relations Section Council, as a board member of the Washington Area State Relations Group, and the Association of Government Relations Professionals.

Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.

She and her husband, Randy Boyer, co-exist with their rescue dog, Eli, and Finnegan, the “mystery dog” in the greater Cincinnati area. Finn is a certified therapy dog, and he and Amy are regular visitors at the Cincinnati Ronald McDonald House and the “Barks and Books” program at the Clermont County Library.

You can find her at @AmyShowalter  and on LinkedIn.

>>more about Amy here…

“I love what you said. . .'Where you are is who you were.”–Gayle King, The Gayle King Show, Oprah Winfrey Radio, Sirius XM Channel 150

“Thank you, Amy, that was brilliant!”–Michael Bower, Producer, KCBS Radio, San Francisco

“You are the platinum standard on this topic. Great job!”–Ed Tyell, Host, WEUS 810, Orlando

“Amy you were great! Looking forward to your being on again and teaching me how to win!”–The Leslie Marshall Show

“Amy, you are a delight!”–The Jim Bohannon Show, Westwood One Radio

Over 900 media outlets have featured Amy's insights, including:


Underdog Edge



Roll Call logo


Grassroots success requires constant effort; more groups raising profile on advocacy team.

Amy’s advice and insights regarding grassroots Key Contact development were featured in CEO Update. 

Super PAC hopes to soften ground for association advocacy.

Amy shares why talking politics at work is actually good for business

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Amy shares why candidates need to share specific proposals with voters

Identity crisis: Warriors or polished politicians at the big Republican debate?

Colbert PACs a punch

How do you pick a likable underdog?

Talking politics on the job is good for business

Super year for super PACs

Super PACs gear up


Amy has been interviewed on over 50 nationally syndicated and local radio shows, including The Leslie Marshall Show, The Gayle King Show, Jim Blasingame’s Small Business Advocate, and the Bill Cunningham show.