Grassroots and PAC Influence Expert
What do International Paper, Pet Partners, Southwest Airlines, Bayer, and The Nature Conservancy have in common? They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence. Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy.
She has galvanized thousands of grassroots evangelists and staff for her clients who want to advance their cause politically. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide’s program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism).
Amy’s blog “Politicking the Bottom Line” was published on Forbes.com, and she currently is a columnist for Bloomberg Government and Lobbyblog.com. Over 500 media outlets have featured her insights, including the Wall Street Journal, The Washington Times, Politico, CNN Money.com, Foxnews.com, CNBC.com, and Roll Call. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.
Over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate ® a conference for veteran political involvement professionals.
Amy has served as a faculty member at the U.S. Chamber’s Institute for Organization Management, and as a guest lecturer at George Washington University’s Graduate School of Political Management. Amy has served in several national government relations leadership positions, as a past Chairman of ASAE’s Government Relations Section Council, as a board member of the Washington Area State Relations Group, and the Association of Government Relations Professionals.
Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.
She and her husband, Randy Boyer, co-exist with their rescue dog, Eli, and Finnegan, the “mystery dog” in the greater Cincinnati area. Finn is a certified therapy dog, and he and Amy are regular visitors at the Cincinnati Ronald McDonald House and the “Barks and Books” program at the Clermont County Library.
You can find her at @AmyShowalter and on LinkedIn
“Working with Amy jumped started our program in both time and impact. It would have taken months, possibly years, to reach the same level had we attempted to launch the initiative without her help. With her experience and ability to understand our organization’s needs and translate it into action made all the difference. Within 10 months we have registered more than 5,000 active and engaged advocates.”
| Pet Partners®
“Amy is the absolute best. Not only is she a legend in the grassroots and PAC community, Amy is a genuinely great person. My emails, texts, and in-person conversations with Amy are always upbeat, enlightening, informative, and full of enthusiastic energy. I’d strongly encourage newbies and veterans alike to attend Amy’s I2M meetings and events. They are intimate, informative, and you will leave with new friends and new knowledge. Amy knows how to connect people so they can share their wisdom with others, while taking in the knowledge of peers in a collaborative and fun environment.”
CEO, One Click Politics
| 2019 & 2020 Reed Award Winner, Best Advocacy Technology Platform
“The Underdog Edge information that you provided to our students is priceless and something that every public affairs professional should have in their tool kit. Moreover the “on-the-ground” accounts are such an effective learning tool and why your teaching is so effective – you are able to provide theory, data, and first-hand illustrations. You’re a professor at heart!”
Dr. Victoria De Francesco Soto
Director of Civic Engagement
| LBJ School of Public Affairs University of Texas at Austin | Dean, Clinton School of Public Service University of Arkansas
“I want you to know that your ABA session was absolutely the best that I have ever encountered in my 36 years in association management...not just the best, the most practical and useful! Thanks again for a tremendous session.”
President & CEO
| Missouri Bankers Association
“Our culture encourages us to harness the best data and processes available to improve our results across our business units. As that relates to the IP PAC, I believe it’s important to consistently assess the attitudes of our contributors and noncontributors so that we can adjust our messaging accordingly. We have collaborated with Amy and Dr. Rhoads for years because their approach works! It’s not generic research, but highly collaborative and customized. Our PAC has consistently grown despite the ups and downs of the global economy and industry conditions.”
Senior Manager, Political and Advocacy Strategy
| International Paper
Over 900 media outlets have featured Amy’s insights, including:
Regular Columns & Syndicated Content
- 6 Steps to Increase the Effectiveness of Your Lobby Day Efforts
- 7 Things Highly Successful Advocacy and Lobbying Organizations Know
- Are Legislators More or Less Open to Persuasion
- Here’s How the Founding Fathers Became History’s Most Successful Grassroots Lobbyists
- How to Build Trust with New Members of Congress (and People You Don’t Like)
- Influencing a Hostile Opponent in Washington
- Setting the Groundwork for Innovative Ideas
- Seven Tips for Making a Lasting Impression with Members of Congress
- The Science Behind Rewards & Recognition for Political Engagement Programs
- The Top 5 Predictors of Success When Attempting to Influence an Undecided Legislator
- Toward the Facts and Away from the Fake: How to Lead Your Stakeholders to the Truth
- Americans Celebrate President Barack Obama’s Victory
- Big Business Does Best in Washington When It Plays the Underdog
- Five Reasons The NRA Won The Recent Gun Control Debate That Have Nothing To Do With Politics
- Four Presentation Lessons from President Obama’s State of the Union Speech
- How Special Interests Won and Lost the Budget and Sequester Fights
- Lessons From Obama’s Victory And Romney’s Loss That You Can Apply To Your Cause
- Mounting Chatter that Victory is ‘Inevitable’ Could Boomerang Against Obama
- Own The Awkward’ and Three Other Presentation Lessons from Senator Marco Rubio’s State Of The Union Response
- The Final Three Persuasion Lessons from the Final Presidential Debate: Obama’s Zingers vs. Romney’s Restraint
- The Right Way for Businesses To Engage In Politics In 2013
- The Top Underdog Persuaders of 2012
- Three Methods of Persuasion You Can Copy From Obama and Romney (and one from Joe Biden that you should not copy)
- What Joe Ricketts is Doing Right with His Super PAC
- Which Organizations are Trusted the Most on Capitol Hill?
- Wielding Influence: How Scotts Miracle-Gro Got It Right With Super PAC Donation
- Associations Should Look to the States for Advocacy Action
- Do You Know Your Grassroots Activists?
- Enhancing Grassroots Productivity
- Getting Past Gridlock in the Age of Divided Government
- How To Help Advocacy Resonate with Leaders
- Leading Through the New Advocacy Landscape
- Let’s Talk Advocacy in 2016
- Lunchtime Links: The Business of Politics
- Ready to Run: Government Relations in 2016
- Report: Associations Struggle to Engage Members in Advocacy Efforts
- Study: Shoe Leather Moves the Advocacy Needle More than Social Media
- The Innovators: Let’s Talk
- The Science Behind Successful Get Out the Vote Programs
- Three Steps for Turning One-Time Events into Strategic Advocacy Plans
- Tips for Building Grassroots Loyalty
- Tips for Creating a True Online Grassroots Community
- Tips for Managing the “Loose Cannon” Grassroots Activist
- Trust: The Ultimate Grassroots and PAC Motivator
- Why Advocacy Needs to Move Beyond ‘Awareness’
- Why Don’t Members Care About Advocacy?
Amy has been interviewed on over 50 nationally syndicated and local radio shows, including The Leslie Marshall Show, The Gayle King Show, Jim Blasingame’s Small Business Advocate, and the Bill Cunningham show.
Other Published Articles
- Voter Education at Work Requires a Bigger Vision, September 19, 2008,
- The Upside of Under: Engaging the Underdog, , Promotional Consultant Today
- The Upside of Under: Engaging the Underdog Edge for Persuasion Success, , Article Weekly
- Not All Underdogs are Equal: Obtaining Underdog “Street Cred”, , Promotional Consultant Today
- Mean What You Wear, , The Baltimore Sun
- Lobbying, Even for the Little Guy, December 2009, Cincinnati Business Courier
- Engaging the Underdog Edge to Find Success at Persuading, , Insurance & Financial Advisor
- Companies that Educate Employees on Civic Issues Get Results, August 15, 2008, Cincinnati Business Courier
- Companies Get Results when They Educate Workers on Bigger Issues, August 22, 2008, Columbus Business First
- 4 keys to developing ‘connected converts’ to win sales or persuade others, , Insurance & Financial Advisor
Facts about PAC’s Podcast
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What A Win Looks Like
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The Showalter Group, Inc.
4030 Smith Road
Cincinnati, OH 45209