Showalter Group

The Canon of Grassroots Advocacy Programs


Over 20 years of experience in leading and researching the characteristics of high-performing grassroots programs gives Amy special insights into what makes for a high-performing advocacy program. The principles in the canon are not based on grassroots campaigns, but grassroots programs. A grassroots program is a system that is tightly woven into the fabric and culture of an organization. It’s not a “fire alarm” tactic, only resurrected when critical legislative issues arise. Because grassroots programs are embedded in an organization’s lifestyle, there are principles for impactful programs and those who lead them.

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