Click here for access to more articles in our Roots of Success newsletter.
Seven Tips for Making a Lasting Impression with Members of Congress
6 Steps to Increase the Effectiveness of Your Lobby Day Efforts
How to win an argument (by arguing against yourself)
How to build trust with new members of Congress (and people you don’t like)
7 things highly successful advocacy and lobbying organizations know
Are legislators more or less open to persuasion?
The science behind rewards & recognition for political engagement programs
Here’s how the Founding Fathers became history’s most successful grassroots lobbyists
Setting the groundwork for innovative ideas
Why Do Bad Things Happen To Good Ideas?
4 tactics for successful grassroots persuasion backed by science
Trying to boost your grassroots, PAC and lobbying strategies? Try psychology
For advocacy effectiveness, email trust trumps email volume
Why your government relations team will fail in 2016 (and what to do about it)
Four reasons government relations is a low priority for your organization (and how to fix it)
Managing the Influence Parity Dynamic: Lessons from the Most-Admired Grassroots Organizations
Building Your Team: The State of Grassroots Volunteer Recruitment and Morale
Occupy Wall Street: Do They Have the Underdog Edge?
Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?
Twitter Ties and the Implications for Grassroots Professionals
Does Your Get Out the Vote (GOTV) Drive Register?
From Tension to Trust: Building Relationships Across the Aisle, Part I
“How You Doin’?” – Making the Most of Your Year-End Evaluation
Carpe Colloquium! The Best and Worst Trends in Social Media
Persuasion vs. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?
Building Trust with New Members of Congress: What’s Your TQ (Trust Quotient)?
Grassroots Stateholders and Their Legislators: Who is Influencing Whom? Part 1
From Activity to Achievement — Government Relations Metrics Challenges (and how to overcome them)
“Who’s Influencing Whom? Grassroots Influence Pulse™
“How to Move from Activity to Achievement – the Next Level of Metrics that Matter”
Will Obama’s grass roots stand tall?
Showalter & Rhoads: Mistrust Unavoidable in Grass-Roots Efforts
Nice Guys Finish First – Even When Lobbying
Bailout Vote Offers Lesson in Persuasion Tactics
Interest Groups Rely Too Much on E-mail Advocacy
Wal-Mart’s New Voter-Drive Initiative Could Backfire
How to build a grassroots network
Influence
Tending to Grass Roots – Advocacy has to be customized. One size doesn’t fit all.
Cincinnati Business Courier
Don’t just register voters, create an ‘allegiance’
Business Courier
Business Leaders: Don’t Forget Roots
Grassroots Fundraising Journal
Grassroots Lobbying for Change: Mobilizing Your Community
The Baltimore Sun
The Christian Science Monitor
Ohio Society of Association Executives (OSAE)
Open the Right Doors by Finding Your Key Contacts
3 Ingredients of an Effective PAC Fundraising Appeal
The Science Behind Successful GOTV Programs
Building Relationships with the Big Dogs
6 Key Steps to Better Advocacy
Own Your Role as “One Who Influences”
From E-volvement to In-volvement: How to Get Your Advocates Off Their Computers and On the Streets
Seven Things Your Grassroots Advocates Don’t Want to Hear
Why Can’t We All Just Get Along?
Training for the Legislative Marathon
Trust: The Ultimate Grassroots and PAC Motivator
Turning Conflict into Converts ñ Overcoming PAC Objections
California Society of Association Executives
Pennsylvania Society of Associative Executives
How to Avoid the Fatal Flaws of a Grassroots Program
Getting Past Gridlock in the Age of Divided Government
Building Relationships With the Big Dogs
Three Steps For Turning One-Time Events Into Strategic Advocacy Plans
The Columbus Dispatch
Jonathan Riskind commentary: Lawmakers listen to lobbyists who are fair, honest and polite
CareerBuilder
Office politics: Stick to the issues – vaguely – when discussing campaign at work
Over 300 media outlets have featured Amy’s insights. See below and also access Underdog Edge media content here
[gravityform id=”1″ name=”Position Papers” description=”true”]
