Articles
Give It a Rest: How to Rejuvenate and Keep Grassroots Support Strong
3 Ingredients of an Effective PAC Fundraising Appeal
Building Relationships with the Big Dogs
From E-volvement to In-volvement: How to Get Your Advocates Off Their Computers and On the Streets
Training for the Legislative Marathon
Seven Things Your Grassroots Advocates Don’t Want to Hear
Why Can’t We All Just Get Along?
Turning Conflict into Converts – Overcoming PAC Objections
The Science Behind Successful GOTV Programs
Trust: The Ultimate Grassroots and PAC Motivator
Reading Between the Research Lines: Is Your Social Media Leading to Activism or Slacktivism?
Grassroots Leadership Lessons from the Founders
Part 2: Reading Between the Research Lines: Activities that Influence Congress and Congressional Staff from the 2017 Congressional Communications Report
Part 1: Reading Between the Research Lines: Activities that Influence Congress and Congressional Staff from the 2017 Congressional Communications Report
The Challenges to Executing Your 2018 Government Relations Strategy
Toward the Facts and Away from the Fake: How to Lead Your Stakeholders to the Truth
Does Fear Influence or Immobilize?
The Top 5 Predictors of Success When Attempting to Influence an Undecided Legislator
Seven Tips for Making a Lasting Impression with Members of Congress
6 Steps to Increase the Effectiveness of Your Lobby Day Efforts
How to Win an Argument (By Arguing Against Yourself)
How to Build Trust with New Members of Congress (and People You Don’t Like)
7 Things Highly Successful Advocacy and Lobbying Organizations Know
Who’s Influencing Whom: Are Legislators More or Less Open to Persuasion?
The Science Behind Rewards & Recognition for Political Engagement Programs
Here’s How the Founding Fathers became History’s Most Successful Grassroots Lobbyists
Setting the Groundwork for Innovative Ideas
4 Tactics for Successful Grassroots Persuasion Backed by Science
Trying to Boost Your Grassroots, PAC and Lobbying Strategies? Try Psychology
For Advocacy Effectiveness, Email Trust Trumps Email Volume
Why Your Government Relations Team will Fail in 2016 (and What to Do About It)
Four Reasons Government Relations is a Low Priority for Your Organization (and How to Fix It)
Influencing a Hostile Opponent in Washington
Influence
Building Trust with New Members of Congress: What’s Your TQ (Trust Quotient)?
Building Your Team: The State of Grassroots Volunteer Recruitment and Morale
Managing the Influence Parity Dynamic: Lessons from the Most-Admired Grassroots Organizations
Grassroots Stakeholders and Their Legislators: Who is Influencing Whom? Part 1
Persuasion vs. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?
Carpe Colloquium! The Best and Worst Trends in Social Media
“How You Doin’?” – Making the Most of Your Year-End Evaluation
From Tension to Trust: How to Build Trusting Relationships with New Legislators, New Advocates and New Colleagues. Part II
From Tension to Trust: Building Relationships Across the Aisle, Part I
Does Your Get Out the Vote (GOTV) Drive Register?
Twitter Ties and the Implications for Grassroots Professionals
Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?
Occupy Wall Street: Do They Have the Underdog Edge?
What three questions should all PAC leaders be able to answer “yes” to?
Ep 57 Three Questions with Amy Showalter
Facts About PACs Podcast
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-57-three-questions-with-amy-showalter/id1512588234?i=1000537284780
California Society of Association Executives
Pennsylvania Society of Association Executives
Career Builder
Seven Changes Affecting Government Relations During the Pandemic
8 Questions to Ask Before Speaking Out
Study: Shoe Leather Moves the Advocacy Needle More Than Social Media
Why Advocacy Needs to Move Beyond Awareness
Three Steps for Turning One-Time Events Into Strategic Advocacy Plans
Getting Past Gridlock in the Age of Divided Government
Building Relationships with the Big Dogs
The Baltimore Sun
The Christian Science Monitor Sun
Cincinnati Business Courier
Business Courier
The Grassroots Fundraising Journal
Other Published Articles
- Lobbying, Even for the Little Guy, December 2009, Cincinnati Business Courier
- Voter Education at Work Requires a Bigger Vision, September 19, 2008, San Antonio Business Journal
- Companies Get Results when They Educate Workers on Bigger Issues, August 22, 2008, Columbus Business First
- Companies that Educate Employees on Civic Issues Get Results, August 15, 2008, Cincinnati Business Courier
- 4 keys to developing ‘connected converts’ to win sales or persuade others, Insurance & Financial Advisor
- Engaging the Underdog Edge to Find Success at Persuading, Insurance & Financial Advisor
- The Upside of Under: Engaging the Underdog Edge for Persuasion Success, Article Weekly
- The Upside of Under: Engaging the Underdog, Promotional Consultant Today
- Not All Underdogs are Equal: Obtaining Underdog “Street Cred”, Promotional Consultant Today
- Mean What You Wear, The Baltimore Sun
- Politics at Work: Can cooler heads prevail?, The Christian Science Monitor
- Don’t Just Register Voters, Create an “Allegiance”, Cincinnati Business Courier
- Greener Grassroots, Michigan Society of Association Executives
- Grassroots Programs Are an Effective Way to Get Involved, Mobility Magazine, ERC Coalition
- The Tripping Point . . . How to Maximize Grassroots Advocate Hill Visits, Ohio Society of Association Executives
- Tending to Grass Roots – Advocacy Has to be Customized. One Size Doesn’t Fit All By Amy Showalter and Kelton Rhoads, PhD., Influence
- Debunking the Myths of Political Involvement, PIA Young Professionals
- How to Harness the Science of Persuasion for Increased PAC Involvement and Dollars, Public Affairs Support Services
- The Habits of Effective State Advocacy Groups, Ohio Contractors Association, Washington Area State Relations Group, Massachusetts Dental Society, American Society of Association Executives, American Occupational Therapy Association
- Tips for Creating a True Online Grassroots Community, Public Affairs Council – Impact
- Tips for Managing the Rogue Grassroots Advocate, New Jersey Society of Association Executives
- What Now? How to Grow Your Grassroots After the Election, Capitol Executive, Tallahassee Society of Association Executives
- Turning Your Employees into Your Own Lobbying Firm, Inside Tucson Business
- Grassroots at the Water Cooler—How to Grow Your Employees into Your Own Lobbying Firm, Arizona Business Gazette
- Turning Employees into Lobbyists, Tucson Business
- Grassroots Political Action by Small Business Owners Counts, Entrepreneur.com
- Tips on Coping with Those Mixed In-House Notions About Your Grassroots Program, Winning at the Grassroots, The Public Affairs Council
- Maintaining Momentum in a Grassroots Program, Winning at the Grassroots, The Public Affairs Council
- How to Maximize Your Key Contact Training, Winning at the Grassroots, The Public Affairs Council
- Business Owners Get Politically Involved, Business First of Columbus
- The Habits of Effective State Advocacy Groups, Massachusetts Dental Society Journal
- High-Impact – Low-Budget Grassroots, Ohio Matters, Ohio Chamber of Commerce
- Super PAC hopes to soften ground for association advocacy, CEO Update, March 2012
- Underdogs Have More Power Than They Think, Small Business Opportunities, March 2012
- Engaging the Underdog Edge for Persuasion Success, Agency Sales Magazine, October 2011
- Will Obama’s Grassroots Stand Tall?, Politico.com, February 17, 2009
- Amy featured in Cincinnati Business Courier April 21, 2006
- Amy featured in Philadelphia Business Journal August 26, 2005
- Reforming Social Security Online, The Washington Times, by Gene J. Koprowski, June 2005
- Letting Workers Go To Vote, The Courier-Journal, Louisville, KY, May, 2005
- New Campaign Law Strengthens Ohio, The Enquirer, Cincinnati, April, 2005
- Area Voters Use Power of the Pen, DallasNews.com, March, 2005
- Auntie Anne’s Pretzel Lobby, Philadelphia Business Journal, December, 2004
- The Web: ‘Bots’ Pushing Poll Results, UPI, by Gene J. Koprowski, October, 2004
- Mean What You Wear, The Baltimore Sun, August, 2004
- Politics at Work: Can cooler heads prevail?, The Christian Science Monitor, July, 2004
- Calera Debates Need For Lobbyist Ponders If One Could Get Money For Bypass, Birmingham News, April, 2004
- Empowering The People, Dallas Business Journal, February, 2004
- Why It Pays to Make Politics Your Business, Jeff Wuorio – Microsoft Central, August, 2003
- Persuade Legislators With the Personal Touch, Dairy Today, May, 2003
- Syndicated Columnist Jane Applegate featured benefits of Showalter’s grassroots political efforts. Jane Applegate’s “Success in Small Business” column reaches 10 million readers a week via newspapers including the Los Angeles Times, The Des Moines Register, San Francisco Business Times, Denver Post, The Orlando Sentinel, Chicago Sun-Times, The Detroit Free Press, and The Atlanta Journal and Constitution.
- How to Make Washington Pay Attention, Jane Applegate – Business Week Online, September 4, 2001
- Getting Involved in Grassroots Political Action, Jane Applegate – Entrepreneur.com, August 20, 2001