Books &
Research

Consistency

“Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no “killer app,” no single meeting that transforms your program.. Rather, it occurs through consistent thinking, testing and honest evaluation.. That consistency produces momentum that leads to transformation.”

Evangelism vx. Conversion

“While ‘Evangelism Marketing’ is all the rage, and Evangelism about your cause is essential, smart grassroots leaders know that the real victory is in finding and creating converts for their cause, because converts are the most persuasive evangelists.”

Grassroots Motivation

“Motivation is largely intrinsic. Your job is to create an atmosphere conducive to self-motivation. Blanket approaches don’t work.”

Government Relations Results

“When we know what brings the greatest return, but do not do it, we have to ask ourselves if we really believe what we are doing, or just doing what is easy. We get a short-term rush, but not as many long-term gains.”

PAC Objections

“Questions or challenges and even sometimes hostility about your PAC are signs of interest. Prepare for the objections. when you hear only the crickets, then you know you’re in trouble.”

Motivation

“People will come to your for the cause, and stay for the leader.”

Grassroots Members as Customers

“Please stop referring to your employees and association members in combative terms such as “targets” or “segments”. How about simply customers?”

Motivating Key Contacts

“The most common mistake in motivating key contact is thinking that they are similar to the general public, and treating them that way.”