Credibility
“Check the background of your sources. If they haven’t done it before, they can’t do it for you.”
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- Mistrust Unavoidable in Grass-Roots Efforts 125
- Nice Guys Finish First – Even When Lobbying 126
- Bailout Vote Offers Lesson in Persuasion Tactics 117
- Interest Groups Rely Too Much on E-mail Advocacy 132
- Wal-Mart’s new voter-drive initiative could backfire 127
- Will Obama’s grass roots stand tall? 128
- Toward the Facts and Away from the Fake: How to Lead Your Stakeholders to the Truth 122
- The Top 5 Predictors of Success When Attempting to Influence an Undecided Legislator 120
- Seven Tips for Making a Lasting Impression with Members of Congress 120
- 6 Steps to Increase the Effectiveness of Your Lobby Day Efforts 125