Special Reports

Published articles are available for download here.

The Canon of Grassroots Advocacy Programs

Over 20 years of experience in leading and researching the characteristics of high-performing grassroots programs gives Amy special insights into what makes for a high-performing advocacy program. The principles in the canon are not based on grassroots campaigns, but grassroots programs. A grassroots program is a system that is tightly woven into the fabric and culture of an organization. It’s not a “fire alarm” tactic, only resurrected when critical legislative issues arise. Because grassroots programs are embedded in an organization’s lifestyle, there are principles for impactful programs and those who lead them.

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What Does Our Biennial Grassroots Influence Pulse® Research Tell You to Prioritize in 2020?

The Grassroots Influence Pulse (GRIP®) research is a biennial research project that my colleague Dr. Kelton Rhoads and I initiated in 2020 to assess trends in current grassroots influence tactics and most important, legislator responses to those influence tactics. In other words, are the tactics effective?

We explored:

  • Investment of staff time and resources on specific grassroots techniques
  • Trends in legislator receptivity
  • Which activities lead to improved legislator relationships
  • The most admired grassroots organizations
  • Associations between time spent and influence results

New findings for 2020 include:

  • How grassroots professionals define grassroots success (our profession has work to do here)
  • The predictors of legislative success (does a large data base equal grassroots success?)
  • Trends in specific legislator behaviors (there is good and bad news)
  • Trends in regulator influence tactics
    Whether positive or negative messages prevail in advocacy messaging
  • The effect of research and training on your legislator relationships (yes, it matters)

If you’d like a copy of the report slide deck, please request it here: