Velocity Research Data & Analytics

Driving Increased PAC Contributions, Grassroots Engagement & Membership Growth

Do your stakeholders say they support your PAC, your advocacy initiatives, or your organization, yet don’t engage in the behaviors that show support? Do you know which messages get traction with your audiences? Do you know the messages that are the most and least powerful? Certain situations lend themselves to optimal influence and can predict behaviors……do you know those situations in your organization?

Our approach gives you a competitive advantage. Simple methods of research are available via your social media and web analytics that are built into the platform you are using. Everyone is using those methods, so you don’t have an advantage. The competitive advantage comes from investing in more timely research, with deeper analysis. Our analysis reveals emerging patterns and relationships so that you can understand what’s happening in a more complete and comprehensive way.

Typical client research results uncover an average of eight independent variables that predict future behaviors of PAC prospects, grassroots advocates and elected officials. Our PAC clients report that implementation of our research findings not only leads to improved fundraising results, but also accelerates their PAC fundraising results.

Our research investigates more than just averages and means. Inferential statistics work a bit like a radio on “seek” that automatically tunes to strong stations. It does that by comparing the amount of signal to background static and when the ratio is high, it says, “Aha, I’ve found a station,” and stops. Inferential statistics compare differences in central tendency (such as the mean) to variability (such as standard deviation) in a way that can locate genuine, meaningful findings – uncovering either differences or similarities with a great deal of precision, depending on the questions asked.