Government relations staff development, Evaluation & Metrics
a valuable resource to organizations that want to improve their PAC and grassroots effectiveness
What We Do:
Government Relations Staff Development, Evaluation & Metrics
National Association and Non-Profit Staff Development
For the National Federation of Independent Business (NFIB), we designed and delivered a series of state advocacy staff development workshops. We benchmarked the most effective advocates and state chapters, and used that information to reverse-engineer a full-day training workshop that resulted in motivated, empowered staff.
For the American Heart Association, we evaluated existing grassroots recruitment and motivation strategies. We then designed workshops that resulted in a shift from a focus on quantity to emphasize quality grassroots advocate recruitment and motivation. The project was cited by management as “changing our volunteer management culture.” The organization has embraced a new volunteer management structure in alignment with the new quality focus.
For the American Farm Bureau Federation, we have conducted workshops for their state chapter staff on how to use persuasive narrative in stories, as well as our Fortune “Power 25” benchmarking workshop, and content on our proprietary research that reveals why quality advocates burn out and how to prevent them from leaving grassroots programs.
The National Restaurant Association hired us to conduct several workshops with their state association staff to help them integrate numerous fundraising and issue management influence techniques. We also conducted an Influence Audit of their existing issue campaigns with recommendations to maximize their influence potential.
“Amy received perfect ratings from our staff. She put the time and effort into understanding our organization and our needs before the session and then had an energy level that kept everyone motivated to learn.”understanding our organization and our needs before the session and then had an energy level that kept everyone motivated to learn.”
Get In Touch
Get In Touch
The Showalter Group, Inc.
4030 Smith Road
Cincinnati, OH 45209