Velocity Research Data & Analytics

Driving Increased PAC Contributions, Grassroots Engagement & Membership Growth Do your stakeholders say they support your PAC, your advocacy initiatives, or your organization, yet don’t engage in the behaviors that show support? Do you know which messages get...

Do You Have a Purposeful PAC?

Some organizations consider their PAC’s to be successful if people comply with a contribution request. Others value PAC persuasion — having PAC contributors who make the decision to join because they are convinced of the PAC’s value. There are distinctions between...

Amyism #33

Listening It is irrelevant what we think is the most efficacious or compelling way to convey important issues to our grassroots customers. They will determine what is relevant. We must listen.