Amyism #86

Consistency “Despite declarations to the contrary, no dramatic PAC or advocacy program transformation happens with one tactic.. When building an influential advocacy program or large PAC, there is no single event, no grand video, no solitary viral tweet, no...

Amyism #66

PAC Objections “Questions or challenges and even sometimes hostility about your PAC are signs of interest. Prepare for the objections. when you hear only the crickets, then you know you’re in trouble.”

Amyism #75

Empowering PAC Recruiters “Your PAC recruiters are asking people for personal money, for a political cause, with no immediate results. That’s why they must become proficient persuaders and master motivators. You can’t achieve that by giving them a...

Amyism #24

Grassroots Program Strategy “There are no accidents. Behind every bad result there is a worse strategy (or none at...

Amyism #62

Grassroots Tactics “You can have the best advocacy plan for your grassroots volunteers, but if they aren’t persuaded that they need to get off their computers and in front of their legislators, it doesn’t matter. Do your volunteers know why...

Amyism #4

Grassroots Results “If you want to have something you’ve never had, you must be willing to do something you’ve never...