Amyism #59

Astroturf Lobbying “When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or...

Amyism #30

Grassroots Volunteer Satisfaction “One of the keys to keeping good volunteers is to improve your services for those who are using them, instead of worrying about who isn’t using them. find out what makes your active participants stay with your program and...

Amyism # 52

Motivation “Before you can motivate others, you must be consumed with the cause yourself. Before you can move them to action, you must be inspired. to convicnec them, you’ve got to believe.”

Amyism #39

Recognition “The notion of relying solely on scheduled formal recognition is flawed and leads to missed opporutnities to increase grassroots and PAD productivity. It is more important what you do 365 days a year in the informal recognition moments, rather than...

Amyism #8

Grassroots Culture “Show me the pictures in your department’s offices and I will tell you whether you truly have a grassroots culture.”