Amyism #55

by | Mar 28, 2021 | Amyisms

Government Relations Results “When we know what brings the greatest return, but do not do it, we have to ask ourselves if we really believe what we are doing, or just doing what is easy. We get a short-term rush, but not as many long-term...

Amyism #66

by | Mar 28, 2021 | Amyisms, Free Resources

PAC Objections “Questions or challenges and even sometimes hostility about your PAC are signs of interest. Prepare for the objections. when you hear only the crickets, then you know you’re in trouble.”

Amyism #11

by | Mar 28, 2021 | Amyisms

Motivation “People will come to your for the cause, and stay for the leader.”

Amyism #15

by | Mar 28, 2021 | Amyisms, Free Resources

Grassroots Members as Customers “Please stop referring to your employees and association members in combative terms such as “targets” or “segments”. How about simply customers?”

Amyism #44

by | Mar 28, 2021 | Amyisms

Motivating Key Contacts “The most common mistake in motivating key contact is thinking that they are similar to the general public, and treating them that way.”

Amyism #4

by | Mar 28, 2021 | Amyisms, Free Resources

Grassroots Results “If you want to have something you’ve never had, you must be willing to do something you’ve never...